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Click an era in the timeline below to see what was happening in the world of Cheerwine at that time.
         
L.D. Peeler wanted to come up with his own soft drink when a salesman from St. Louis sold him a wild cherry flavor
to blend with other flavors, which became the unique flavor of Cheerwine!
The original Cheerwine bottle had a paper label. But by 1920, once it was decided Cheerwine was successful, a glass
bottle with three cherries on the neck and the Cheerwine name molded into the shoulder was produced. Soon after the
creation of this bottle, similar cherries appeared on slot machines and three cherries came to be known as good luck!
Lewis D. Peeler, inventor of Cheerwine, and his three brothers were all college educated. Amazingly, none of them studied
"Delicious Soft Drink Inventing 101!"
1923 was the year when Orange Crush Bottling Co. in Gastonia was franchised for Cheerwine, soon followed by Granite
Bottling Works in Granite Falls. Together with Salisbury, these formed the "Cheerwine Triangle" that defined the brand's
heartland. So far, no planes, boats or cows have ever mysteriously disappeared after entering the "Cheerwine Triangle."
In 1924, Cheerwine outsold Mint Cola in Salisbury, NC to a point that the name changed from Mint Cola Bottling Co. to
Cheerwine Bottling Co.- promptly confusing Herbert Von Kennel, Salisbury's only mailman at the time.
1924 was also the year that Clifford Peeler (LD's oldest son), a graduate of UNC Chapel Hill, joined the company after
receiving his MBA from Columbia University.
In 1926, the Cheerwine name was first trademark registered.
From the 20s into the 40s, the Cheerwine slogan was "For Health and Pleasure."
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Celebrate
"90 Years of Cheer"
with Cheerwine!
Cheerwine celebrates 90 Years of being the "cherry different" soft drink by giving away 90 years worth of different prizes!
Win prizes from the year Cheerwine was born (1917) all the way up to today (2007)! Each winner will win a different prize
from a different year of Cheerwine's 90 Year history, and one lucky winner will drive off in a futuristic 2007 Cheerwine
"Xebra" electric car!
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